Modular Strategies with Rikkert Achtereekte

Modular strategies with Rikkert Achtereekte

My guest today is Rikkert Achtereekte, customer director of sales and electronic musician. Rikkert works for the IT engineering company Schuberg Philis, which focuses on mission-critical processes. And Rikkert is a composer and performer of electronic music and gets together with some friends for a bi-monthly improvisation session on modular synthesizers. Rikkert shares insights about […]

This is how to position yourself as a leader

Leadership Positions in Music Thinking

Free Download – use it in a presentation and discuss it with your team. What if you look at your business endeavour with a music mindset? Let’s have a look at the key visual “Leadership Positions of Music Thinking” from the book The Power of Music Thinking that you can download below as a PDF. […]

The Instrument with a Smile with Dagan Bernstein – Ukulele

Ukulele - the instrument with a smile. A conversation with Dagan Bernstein

Today we are in Hawaii. We speak with Ukulele Player Dagan Bernstein, a teacher and musician passionate about designing and leading innovative educational experiences. Dagan is currently serving as Capstone Coordinator at an independent K-12 international boarding school in Hawaii with additional expertise in mathematics, music, and digital media instruction.  We speak about collaboration in […]

Bringing people together with music thinking

Virtual Campfire with Tony Martignetti

A good way of bringing people and things together is to think of everything as an instrument. The music thinking framework allows you to think of all your different work tools, templates, or canvases as instruments. This is an effective way to bring collaboration into the workplace the same way musicians do it. Join Tony […]

The Sound of Nature with Hélène Seiyu Codjo – Shakuhachi

Shakuhachi - the sound of nature

Today you can listen to a conversation with Helene Seiyu Codjo and the sound of the shakuhachi. Helene is a shakuhachi performer, composer and teacher.  “In the single tone of the shakuhachi, the whole of nature can be heard whispering its secrets.” Dean Seicho Del Bene We talk about the first memorable concert (there is […]

Waarde over consistentie

Podcast MAsters Podcast met Christof Zürn over The Power of Music Thinking

The Dutch Podcast Masters Podcast is a series of episodes were podcast producers are interviewed to inspire listening and podcasting. We talk about the story of The Power of Music Thinking and how the podcast relates to the book. You hear why the episodes differ between 30 and 90 minutes. How to connect with international […]

EINE ANALOGIE ZUR LÖSUNG KOMPLEXER PROBLEME

LEA Podcast - Music Thinking - eine Analogie zur Lösung komplexer Probleme (Christof Zürn)

In the (German-speaking) LEA podcast “Developing Organisations” you get hundreds of tips on what you can do to make (your) company better. That’s a promise by Christina Grubendorfer – an organisational consultant, moderator and podcaster. But not only that. You will be immersed in anything but superficial conversations. Every encounter with their guests is full […]

Scaling your business with different ensembles

How to scale your business inspired by music ensembles

Download the template and use it in a presentation or discuss it with your team. What if you look at your business endeavour from a musical point of view? Let’s have a look at the key visual “From Soloing to Orchestration graphic” from the book The Power of Music Thinking that you can download at […]

Performing in Japan with Björn Eichstädt

Performing in Japan with Björn Eichstädt

Today we are in München, Germany, talking to Björn Eichstädt, Managing Partner & Co-Owner of Storymaker and publisher of the digital magazine “J-BIG – Japan Business in Germany”. He studied Neurobiology and was active in experimental music in the 1990s and 2000s.  Björn takes us on a trip to Japan. From J-Horror Films, Japanese Spirits, […]

From a business perspective: what are your song, style, and service?

regarding your business: What is your song, style, service?

Download the template and use it in a presentation. What if you look at your business endeavour from a musical point of view? How would the analogy with music help you to better understand your business, have meaningful conversations and take action toward a shared common goal? Let’s have a look at the key visual […]

Finding your Side B with Paula White

Finding your Side B with Paula White

Today we are in New Albany, Ohio. We speak with Paula White, a globally recognized sales leader, leadership coach and author of the book Side B: Remix Your Leadership Style. We talk about how music can (re)charge the way you are leading and how leaders can work on their behavioural traits based on music principles. […]

Launching a book with Q&A

Roy Scheerder interviewt Christof Zürn

Thursday, April 14, we celebrated the book launch at the BIS Publishers office and store on the Borneostraat in Amsterdam, during an intimate ceremony. Harm van Kessel, one of the new owners of BIS Publishers, celebrated the official handover of the new book “The Power of Music thinking” to the author Christof Zürn. Christof has […]

Talking about the book with Xenia

Talking about the Book with Xenia

Today we switch roles: Christof asked his daughter Xenia to ask him anything about the new book: The Power of Music Thinking. Because Xenia was already a collaborator on the Jam Cards, a pre-reader of the new book and worked with her dad for many years, she can ask questions no one else could or […]

International Co-creation Learning Lab

Last week we did a music thinking lecture at the Vrije Universiteit Amsterdam (VU Amsterdam) as part of the AURORA International Co-Creation Learning Lab. Video of the co-creation In three steps, Danny La Haye, Wolfgang Stark and Christof Zürn teamed up to co-create a practical music thinking intervention:Bass and Saxophone to explain different positions a co-creator should use in a free improvisation based on […]

Brands as Patterns with Marc Shillum

Brands as Patterns with Marc Shillum

Today we speak with Marc Shillum, Designer, Creative Mind and trained musician. Marc was the founding Chief Experience Officer of Matternet, a pioneering transportation startup awarded World Economic Forum Technology Pioneer. In his role, he connected the dots between Customer Needs, Hardware Design, Software Design, User Experience, Visual Design, Business Strategy and Brand Building. Marc […]

Listening walk

Listening Walk Music Thinking

In this short episode, we look back on some conversations from last year, share tips and short exercises like a 1-minute ritual before a brainstorm and the listening walk.

The gradual production of thoughts when speaking

Epiphany story 2022

Epiphany 2022 What is the use of ideas if you cannot share them with others? This was a question that teased me for some time. I developed a framework and ideas to bring musical principles to the business table many years ago. The idea was to learn from the international, universal and multifaceted world of […]

Rules of Engagement

rules of engagement with Jim Kalbach

How do you bring humanity to work? How do you connect with your team on different levels?  What are your rules of engagement in work? Today, we are in New York, and we talk with Jim Kalbach. Jim is a noted author, speaker, musician, and instructor in design, customer experience, and strategy. He is currently Chief […]

A Sound Facilitation Business

Sound Facilitation Business with Gerry Scullion

How do you design for inclusivity? How do you get the right people on the team? What would a studio look like for a service designer?  Today on the show we have Gerry Scullion. Gerry is the founder of This is HCD, the global human-centred design podcast and international design community of change-makers, and he […]

The Jazz Process to innovation with Adrian Cho

Adrian Cho Jazz process to innovation podcast

Why do people tip up to six times more than they already have paid? How do people deal with adversity? What do Jazz and Business have in common? Today we are in Ottawa (Canada) talking to Adrian Cho, ex-IBM consultant, book author, wildlife photographer, artistic director of the Ottawa Jazz Orchestra, bass player and creative […]

Multi-Sensory Storytelling

Creative Chef Jasper Udink ten Cate

How can you tell a story through food and music? What is Multi-Sensory Storytelling? Are all chefs drummers? Should prominent leaders start a band together? In this episode, Creative Companion meets the Creative Chef. We have a lively conversation with Jasper Udink ten Cate, artist, designer, futurist, keynote speaker, book author and drummer. He worked […]

The Thrills of Business

The Thrills of Business

What are the thrills of business? What are the similarities between the technology and the record industry? And what is situational leadership? In this episode, we connect with Padraic McMahon, Customer Success Manager at Hubspot, a software company that helps businesses grow. Padraic has worked in Management positions at Google and LinkedIn. Before that, he […]

Cross-pollination in leadership

cross-pollination in leadership with Ilkka Mäkitalo

Can we be successful in more than one field? What about the multiple me’s we have developed in different areas? What does cross-pollination in leadership mean? Today we are in Finland, my guest is  Ilkka Mäkitalo – musician, teacher, CEO, Co-Founder of Howspace and Conductor of Jyvaskyla Big Band.  We chat about instruments,  jazz and how […]

Music and the Brain

Music and the brain

Did you know that music can help you to rewire your brain? This episode is about the working of music on the brain and behaviour. My guest today is Artur Jaschke – neuromusicologist and professor for music-based therapies and interventions at the ArtEZ University of the Arts in Enschede and he also works at the […]

Deep listening® with Sharon Stewart

Deep Listening with Sharon Stewart

This episode is about listening – deep listening®. My guest today is Sharon Stewart –  creator of sound works, musician, poet, researcher, piano teacher and deep listener.  We learn about the Center for Deep Listening® at Rensselaer and the retreats that were held by composer Pauline Oliveros and the many ways to listen, for example […]

Innovation patterns and improvisation in organisations

Innovation patterns and improvisation in organisations with Wolfgang Stark

This episode is about Innovation patterns and improvisation in organisations. Today, my guest is Prof. Dr. Wolfgang Stark – teacher and researcher specialised in organisational and community psychology and visiting fellow at the Vrije Universiteit in Amsterdam.  With natural sounds, like birds and wind in the background, we talk about how to co-create the sound […]

Music as a Catalyst for Change

Nifemi Aluko, Music as a catalyst for change

We talk with Nifemi Aluko – Founder and CEO of kpakpakpa and author of the book Press Play, Music as a catalyst for change. Nifemi is a traveller between California and Nigeria and – as he calls – a Youtube inspired bedroom producer. We talk about his journey from a chemical engineer to an advisor […]

Human-Centred Design Podcast

Human-centred design

Gerry Scullion, the founder of This is HCD, the global human-centred design podcast and international design community of change-makers, and Founder and CEO of This is Doing.com is talking with Christof Zürn They chat about the interrelationship between Design and Music and what Design can learn from thinking like a musician. Gerry, as an ‘ex’ […]

Blend sound science with sound art to make sound decisions

The Power of Music Thinking Podcast

Today in the programme we have Steve Keller from Oakland California and we learn more about sound art, sound science and sound business. Steve has a great title: Audio alchemist and Sonic Strategy Director, Studio Resonate at SXM Media. We talk about audio-only and audio first strategies in what he calls ‘the platinum age of […]

A mindset for entrepreneurship, leadership and design

The Power of Music Thinking Podcast

In this show, we talk about the mindset of entrepreneurship, leadership and design. We are in Boston and in Cyprus, we chat with Michael Hendrix, Partner and Global Design Director at IDEO and with Panos Panay, Vice President for Strategy & Innovation at Berklee College of Music. Michael and Panos talk about their experience as […]

Blockchain Philosophy and Collaborative Transformation for Change

The Power of Music Thinking Podcast

We talk about the blockchain philosophy, the concept of tokens and starting a cooperative with a joint goal and purpose. We talk with Roy Scheerder – co-founder of the dutch cooperative Faebric. In this episode, we speak about Roy’s journey from hospitality to the lean and mean asset machine of the airline business and how […]

Who, what and why this Podcast

The Power of Music Thinking Podcast

In this very first episode of the brand new podcast The Power of Music Thinking, your host Christof Zürn will tell you about the background of this podcast. Who he is, why he started a podcast and what you can expect every two weeks. Christof is a seasoned professional in accompanying individuals, teams and organisations […]

Innovation, Werte und Wandel – podcast 2

THINK TWICE! The German podcast about innovation, values and change by and with Niels Benson & Friends. A podcast with a high nutrient density that does not string together the familiar buzzword phrases, but rather relates different perspectives, experiences, intentions and observations in an honest, holistic and interconnected way. Deutsch THINK TWICE! Der Podcast über […]

If you can’t adapt, adopt!

if you can't adapt, adopt!

‘If you can’t adapt, adopt!’ I am fascinated by signs, language and what can come out of it. Take a musical score and compare it with the music played with the help of that score. Did you realise that before the invention of the phonograph, gramophone, tape recorder, record player, cd player, mp3-player and streaming […]

Collaborative transformation with music thinking

collaborative transformation with music thinking

When the dutch railway’s asked Faebric to design and lead the integration of the commercial organisation with the IT department they choose to do this with the music thinking approach. Read the case.

Trust your intuition

The Trust Card - Music Thinking Jam Cards

This is story number 9 in the behind the cards series.
The time of thinking or asking questions is over. It is showtime, it is just doing, and the partners involved have to trust each other to create a seamless experience for themself and others.

Improvisation Business

improvisation business in vuca times

Business improvisation in VUCA times. A 3-hour interactive lecture concert. An experiment in Zoom for 16 participants from various companies. Here is the introductory video with a very short glimpse of the first musical interaction..

Knowledge speaks, wisdom listens.

The Listen Card [8/38] [behind the cards]
The essence of the Listen card is to establish active listening. Listening can be a leadership practice to move from knowledge to wisdom. Or in other words to find the signal in the noise. Knowledge speaks, wisdom listens a quote by Jimi Hendrix.

Performing the Sounds of Empathy

We were invited to do a music thinking breakout session. The objective was to engage half of the conference (about 70 people) in a breakout workshop, let them learn and reflect about the things they heard and make a performance all together after the last actor to end the day with a big bang.

From Serendipity Lab to Idea Rap

In April we did half-day music thinking workshop for an international think tank that stands for ‘brands with a conscience’. The idea was to generate new ideas for the celebration of their 20th anniversary in 2020.

Three ways to play with the Jam Cards

The Jam Cards are quite open-ended and don’t really need specific instructions on how to use them. This means that the Jam Cards can be used to shape your own exercises and workshops, which is fun but might be confusing as well. To help you to get an idea on how to play with them, we explain in this blog post, with use of three variations, what your Jam Card session could look like: Serendipity Lab, Mix & Match, Strategy Jam.

Creativity, or how can we waltz with complexity?

The Creativity Card [4/38] [behind the cards] There are many books written about creativity and creativity is not just a skill or a magic wand that helps us when we are desperately looking for solutions for big problems. There are many ways of being creative, and this can be in small and simple but also in complicated or even complex situations.

Working on our blind spot

The Understanding Card [3/38] [behind the cards] If we are aware of something new, that we recognise but don’t know what it is and can’t understand, we often tend to ignore it. Because it does not make any sense to us. This happens to us in business but also at home with our families and friends.

Thinking about our tools instead of our goals

The Tools Card [1/38] [behind the cards] We spend time and money to find out who we are, how we can grow our business and the way that leads us to big hairy audacious goals. And from time to time we change this because we encounter new possibilities or constraints. But what about the things that help us shape this bright future?

Hello World, this is the Music Thinking Blog!

Now is the time for a blog about music thinking.  Since the new music thinking website went online there is a lot to share. Find updates about workshops, new templates and read all the 38 stories from ‘Behind the Cards’, the background about every card of the Music Thinking Jam Cards, starting 20. October.