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With Music Thinking you can orchestrate your talented team like a symphony, jam together like a rock band, or improvise like a jazz ensemble.  Discover how to integrate Agile Methodologies, Design Thinking, and Service Design with Branding and Organizational Change.

Music Thinking Book

Now at your local bookstore or wherever you buy your books.
Learn leadership and co-creation tools you can use for your personal development, team, and organisation.

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The Power of Music Thinking - Listen, tune, play and perform.

Jam Cards

An inspirational card set in a beautiful box the size of a 45 rpm single record 
Use them in ideation sessions or on-boarding rituals. Scan the cards to hear a sound.

more info and how to buy

Workshop Cards for inspiration, onboarding, off-boarding, check-in, ideation

Courses Overview

Course overview, workshops, modules and training
Learn how to co-create your company purpose, tell the story of your purpose, or make the first step with your brand story.

see the full list

Course overview - inspirational workshops for leading and following with the music thinking approach

Podcast

The Power of Music Thinking 
Creative Companion Christof Zürn takes you inside the minds of some of the world’s most exciting people AND Musicians’.

listen in and learn more

Podcast The Power of Music Thinking

Blog & News

Here we share updates about workshops, programmes, new templates, tips and tricks and you can read all the 38 stories from ‘Behind the Cards’ – the background thoughts about every inspiration card of the Music Thinking Jam Cards.
check out the blog page

Gender equality in music

Gender equality in music

Gender equality in music with Gabriella Di Laccio

My guest today is Gabriella Di Laccio, public speaker, curator, activist, award-winning soprano and recording artist. She is one of the leading voices in the fight for gender equality in music. Listed as one of the BBC’s 100 most inspirational and influential women in the world, Gabriella is also the founder and curator of the […]

Conducting Design with Raf De Keninck

Conducting Design with Raf De Keninck

Conducting design with Raf de Keninck, Design Academy Eindhoven

My guest today is Raf De Keninck, executive member, director of education, research, and organisation of the Design Academy Eindhoven – one of the world’s leading design schools. And Raf is also a performing musician, clarinet player and conductor. He played, for example, at the beginning of the 2000s, 300 concerts a year.  We start […]

Talking with social selling influencer Tim Hughes

Talking with social selling influencer Tim Hughes

Social Selling by Tim Hughes

Tim Hughes, CEO of Digital Leadership Associates is the world’s #1 social selling influencer. He is a bestselling author and likes listening to vinyl. Tim has a podcast that he is producing live on Youtube, LinkedIn, Facebook and more platforms. Tim asked me if I would like to talk about my new book The Power […]

Modular Strategies with Rikkert Achtereekte

Modular Strategies with Rikkert Achtereekte

Modular strategies with Rikkert Achtereekte

My guest today is Rikkert Achtereekte, customer director of sales and electronic musician. Rikkert works for the IT engineering company Schuberg Philis, which focuses on mission-critical processes. And Rikkert is a composer and performer of electronic music and gets together with some friends for a bi-monthly improvisation session on modular synthesizers. Rikkert shares insights about […]

This is how to position yourself as a leader

This is how to position yourself as a leader

Leadership Positions in Music Thinking

Free Download – use it in a presentation and discuss it with your team. What if you look at your business endeavour with a music mindset? Let’s have a look at the key visual “Leadership Positions of Music Thinking” from the book The Power of Music Thinking that you can download below as a PDF. […]

The Instrument with a Smile with Dagan Bernstein – Ukulele

The Instrument with a Smile with Dagan Bernstein – Ukulele

Ukulele - the instrument with a smile. A conversation with Dagan Bernstein

Today we are in Hawaii. We speak with Ukulele Player Dagan Bernstein, a teacher and musician passionate about designing and leading innovative educational experiences. Dagan is currently serving as Capstone Coordinator at an independent K-12 international boarding school in Hawaii with additional expertise in mathematics, music, and digital media instruction.  We speak about collaboration in […]

Bringing people together with music thinking

Bringing people together with music thinking

Virtual Campfire with Tony Martignetti

A good way of bringing people and things together is to think of everything as an instrument. The music thinking framework allows you to think of all your different work tools, templates, or canvases as instruments. This is an effective way to bring collaboration into the workplace the same way musicians do it. Join Tony […]

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