Jam Cards

Great ideation cards for workshop including Spotify link

What is the Jam Cards?

The Music Thinking Jam Cards is an inspirational card set for changemakers, pattern recognisers, innovators, transformers and natural collaborators. Because we all need extra inspiration, use the jam cards to trigger your ideation session, co-create your purpose, define your design challenge or lay the foundations of your company’s culture or brand story. The Music Thinking Jam Cards contain inspiring triggers from the big world of music for business, society and individuals.

The Card Set is nicely designed in the size of a 45 rpm single record (18 x 18 cm). It contains 38 inspirations and 6 cue cards.

All the inspiration cards have multiple triggers:

  • a keyword that sums up the essence of the card
  • a key visual with snapshots from the author, paintings from the Rijksmuseum among others
  • a trigger question to spark and diverge your thinking
  • an inspirational quote from musicians (and non-musicians) that makes you think
  • a sound trigger with a link to Spotify.
    (Here is an introduction on how to play Spotify codes of the Jam Cards).
  • connections with the six cues of the Music Thinking Framework (explained in the booklet).
How to play with the Jam Cards.

There is no right way to have a jam card session; you can use them individually or with a group of people.

Beautiful workshop cards for ideation, onboarding, off-boarding rituals

What other people say 

Amidst all the predictable ways you can run a workshop, here is something new and inspiring. The cards provide a great set of prompts for exercises and you can also connect each card to a music code which then opens on Spotify.

Nicholas Ind, author of twelve books including ‘Living the Brand’ and ‘Brand Together’.


I love music as a metaphor for an innovation process. We’re already using many words borrowed from music in innovation anyway, such as orchestration or jamming. Music Thinking gives you a truly unique and common language to innovation. It’s simple – and, actually therefore, genius!

Marc Stickdorn, author of ‘This is Service Design Thinking’ and ‘This is Service Design Doing’.


This music thinking platform gives us all something to talk about and we all love music in some fashion. You can use these cards in any sort of creativity workshops and sessions with groups or individuals.

Mark Stinson, best-selling author, global brand innovator and podcast host.


This is HCD podcast with Gerry Scullion

How to play with the Jam Cards

Because the Jam Cards are quite open-ended they don’t really need specific instructions on how to use them. This means that the Jam Cards can be used to shape your own exercises and workshops, which is challenging and fun. Because some people might find this confusing we created three ways of using the cards to help you to get an idea of how you can use them in workshops. There is a blog post with a description of three variations, what your Jam Card session could look like: Serendipity Lab, Mix & Match, Strategy Jam.

How to buy?

Buchhandlung König in Köln, Boekhandel Scheltema in Amsterdam, Boekhandel Donner in Rotterdam
As seen in bookstores in Amsterdam, Rotterdam and Köln.

You can order the jam cards via your local bookstore (worldwide) and have a nice chat with the people there and try the cards right away. 

Buy the Music Thinking Jam Cards for Workshop or a gift for music lovers

Boxed set 
44 cards
18.5 x 18.5 cm
ISBN 978 90 6369 514 9
29,00 Euro

Save money and order online now!
Direct from BIS Publishers website and get 20% off the price using musicthinking20 at the check-out.

Yes, you can also buy them at Amazon.comAmazon.de, BIS Publishers, Bol.com and all the other online stores.