The Power of Sound – Today in the programme, we have Steve Keller from Oakland, California, and we learn more about sonic branding, the power of sound, sound design, sound art, sound science and sound business.
Steve has a great title: Audio Alchemist and Sonic Strategy Director, Studio Resonate at SXM Media.
We talk about audio-only and audio-first strategies in what he calls ‘the platinum age of audio’, how COVID has changed our listening habits, the rise of the clubhouse app and how leaders can foster the ability to listen inside their companies with the power of sound.
We have a conversation about the relationship between visual and sonic identities and what brands with a conscience can do to use sound for sustainable business in a multisensory world.
We learn about his research on sonic racism, and he shares with us a little ritual that he uses before brainstorming sessions that matter.
Listen now to Sonic Branding with Steve Keller
Listen on Spotify, Apple or any other player.
Show notes
- Connect with Steve: https://www.linkedin.com/in/stevekeller1/
- Sound first consultancy Studio Resonate | Pandora: https://www.sxmmedia.com/studio-resonate
- Listening Builds Trust in a Time of Uncertainty https://www.adweek.com/partner-articles/listening-builds-trust-in-a-time-of-uncertainty/
- Brands can tackle sonic racism: https://www.warc.com/newsandopinion/news/brands-can-tackle-sonic-racism/44246
- Stand For Sonic Diversity website: https://www.standforsonicdiversity.com/
Related podcasts
Sonic Branding with Willemijn van Hussen
Sonification with Mike von der Nahmer
Brands as Patterns with Marc Shillum
Musical Mind Hacking with Jeena Earthiva
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