If you can’t adapt, adopt!

if you can't adapt, adopt!

‘If you can’t adapt, adopt!’ I am fascinated by signs, language and what can come out of it. Take a musical score and compare it with the music played with the help of that score. Did you realise that before the invention of the phonograph, gramophone, tape recorder, record player, cd player, mp3-player and streaming […]

Collaborative transformation with music thinking

collaborative transformation with music thinking

When the dutch railway’s asked Faebric to design and lead the integration of the commercial organisation with the IT department they choose to do this with the music thinking approach. Read the case.

Performing the Sounds of Empathy

We were invited to do a music thinking breakout session. The objective was to engage half of the conference (about 70 people) in a breakout workshop, let them learn and reflect about the things they heard and make a performance all together after the last actor to end the day with a big bang.

From Serendipity Lab to Idea Rap

In April we did half-day music thinking workshop for an international think tank that stands for ‘brands with a conscience’. The idea was to generate new ideas for the celebration of their 20th anniversary in 2020.