Music Thinking Book
Learn leadership and co-creation tools for personal development, strategy and teamwork. Including templates, playlists, and exercises.
Jam Cards
An inspirational card set in a beautiful box the size of a 45 rpm single record
Use them in ideation sessions or on-boarding rituals. Scan the cards to hear a sound.
Courses Overview
Learn about future leadership skills and mindset
How do you co-create your company purpose, tell the story of your purpose, make the first step with your brand story, and more?
Podcast
The Power of Music Thinking
Creative Companion Christof Zürn takes you inside the minds of some of the world’s most exciting people AND Musicians’.
Blog & News
Here we share updates about workshops, programmes, new templates, tips and tricks and you can read all the 38 stories from ‘Behind the Cards’ – the background thoughts about every inspiration card of the Music Thinking Jam Cards.check out the blog page
Sonic Branding with Willemijn van Hussen

Welcome to a new year of The Power of Music Thinking. This is our first episode of the year, and today, we are diving deep into how sound can make a difference for brands. We speak with Willemijn van Hussen – a trained concert pianist, strategy consultant – co-founder and owner of Sonic Branding agency […]
Listen a bit louder and longer – Happy Epiphany 2025

This is my epiphany story for 2025, January 6th. Tip: For an enhanced experience, listen to the sound while reading the story slowly. Epiphany Story 2025 It was hot. Maybe the hottest day in July. Far above 30 degrees Celsius. I have my recording equipment with me and hold the stereo microphone in my right […]
The role of emotions and rationality in research with Leonoor Opstelten

The circle is round, not only because this is the last episode of the year, but also because we started this year with a young researcher’s science and music dialogue and her approach to translating research into a poem and live music – or in other words combining rationality with emotions. We end this year […]
From Thinking Music to Music Thinking

Christof Zürn talks about music thinking, the music thinking framework, and JAMMIN’ before SCORE and what this means in the context of co-creation in business. But, how does this sound? It sounds marvellous; we hear a lot of musical excerpts from the new (digital) album of MRZ – an ambient improvisation trio. “To reward attention, […]
What is orchestration?

In the last years and month I saw it on LinkedIn and other social media, I hear it in conversations, I see it in job descriptions and many different places: Orchestration. But, what is it? And, what is an orchestrator? What do they do?Is everybody now a musician or music thinker?Is it important? And Why […]
Strings between MBA and AI with Anna Filochowska

At the age of 9, Anna Filochowska knew what she wanted to do: play with the Berlin Philharmonic Orchestra. And this was just the start. In our conversation, Anna shares insights from the core of an orchestra, facing the conductor and the audience at the same time and experiencing how everyone in the orchestra works […]
Sound Walk in the Summer with Christof Zürn

Welcome to the sound walk and to the 50th episode of The Power of Music Thinking podcast. I have had the pleasure of taking you inside the minds of some of the world’s most exciting people who are also music thinkers—professionals who, in some way or another, use music, musical principles, instruments, and techniques to […]