Welcome to a new year of The Power of Music Thinking. This is our first episode of the year, and today, we are diving deep into how sound can make a difference for brands.
We speak with Willemijn van Hussen – a trained concert pianist, strategy consultant – co-founder and owner of Sonic Branding agency TAMBR. We talk about the power of our senses and how sound can make a difference in recognising a brand and what it stands for. Willemijn shares with us insights from an audio branding project, with a sonic logo, brand anthem and different sound assets that are used strategically.
Among others, we hear the brand anthem of Lazy Vegan and how this might differ from other industry brands. Willemijn gives tips for students who work on sound assignments and for brands that want to make a start with sonic branding.
Listen now to Sonic Branding
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Show notes
- Connect with Willemijn: https://www.linkedin.com/in/willemijnvanhussenfuhring/
- TAMBR Sonic Branding Agency: https://www.tambr.nl/en/
- Steve Keller Audio Alchemist: https://musicthinking.com/blend-sound-science-with-sound-art-to-make-sound-decisions-with-steve-keller/
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