Music Thinking can be used to help organisations, teams, and individuals to move via iteration to innovation and finally transformation. Besides trainings and workshops, we offer you four programmes that incorporate
Each programme starts with one of the cues of the Music Thinking Framework – e.g. the creativity programme starts with JAMMIN’ – where the cues are focus points. The instruments (tools) we suggest to explore the objective, lie in between the cues. For each programme, we visualised a possible roadmap.
BREAK FREE OF CURRENT PATTERNS & THINKING
This approach, starting with the JAMMIN’ cue, gives answers to questions like “How can we be more creative as a business?” and “How can I be open to new ideas?”. This approach is best started by using instruments (tools) that open up the mind for creative thinking. Once this creative mindset is created, instruments can be used to explore different directions in order to generate new ideas and answer questions like “How can we consistently deliver and constantly surprise our customers?”.
MAKE MY CUSTOMER HAPPY
THE MUSIC THINKING APPROACH TO SERVICE DESIGN
This approach answers questions like “How can we genuinely be more customer-centric?” and therefore starts with the EMPATHY cue. Possible directions with complementary cues are for example, the combination with the SCORE cue to visualise insights about stakeholders and service touchpoints, the combination with the REMIX cue to validate and explore ideas, or the combination with the JAMMIN’ cue to discover new value propositions. In most service design projects you will encounter each combination between the EMPATHY cue and the other cues.
KNOW YOURSELF BETTER
FOR INDIVIDUALS & ORGANISATIONS
Music Thinking can also be used by the individual to explore the self as well as for organisations to answer the question “Who are we as an organisation?”. This approach is started with the PERSONALITY cue and combining it with another cue to choose a direction for the personality exploration. For example, one might choose the EMPATHY cue as complementary cue to explore the (possible) relationship between the individual/organisation and a (possible) customer, choose the SCORE cue to make steps towards visualisation of the personality, choose the AGILITY cue to explore how you want to collaborate, or to choose the JAMMIN’ cue for a more self-focused exploration. Once you made a start with your first exploration, it is likely that you encounter other cues and continue the process by jumping back and forth between different cues and instruments.
COLLABORATE AND CO-CREATE
Being a 21st century business means flexible collaboration in order to stay in the market. This approach answers questions like “How can we operate a more flexible and transformative business?” and “What is the best way to communicate and visualise our starting points so that everybody knows how we work and what to do?”
Here, the AGILITY cue and the SCORE cue are used as starting points. Complementary cues might come into the picture as the process continues. For example, one might choose the EMPATHY cue to explore team building from a more individual-focused level, choose the PERSONALITY cue to explore how an organisation’s mindset relates to the way of working, or choose the JAMMIN’ cue to open individuals up for new approaches and new ways of collaborating.
What should my programme look like?
The visualisations we presented above are just possibilities, which means that there are many more examples of instruments and different combinations. We are happy to offer you a custom-made programme designed around your objectives to guide you through challenges in creativity, service design, and organisational change. Get in touch with us!