A few episodes ago, I asked the question What is Orchestration? This was because I saw a lot of different orchestrators, nota bene, non-musical orchestrators with job titles like Design Orchestrator, Value Network Orchestrator, Data Orchestrator and Innovation Orchestrator, just to name a few. It is a long list that combines one field, like Design […]
Let’s talk about books today. What was the last book that inspired you? Was it a novel, a non-fiction book, a design book, a music book or a cookbook? In this episode, I share three books that inspired my sound way of thinking, experiencing the world with an open ear and what has led to […]
Welcome to a new year of The Power of Music Thinking. This is our first episode of the year, and today, we are diving deep into how sound can make a difference for brands. We speak with Willemijn van Hussen – a trained concert pianist, strategy consultant – co-founder and owner of Sonic Branding agency […]
This is my epiphany story for 2025, January 6th. Tip: For an enhanced experience, listen to the sound while reading the story slowly. Epiphany Story 2025 It was hot. Maybe the hottest day in July. Far above 30 degrees Celsius. I have my recording equipment with me and hold the stereo microphone in my right […]
The circle is round, not only because this is the last episode of the year, but also because we started this year with a young researcher’s science and music dialogue and her approach to translating research into a poem and live music – or in other words combining rationality with emotions. We end this year […]
Christof Zürn talks about music thinking, the music thinking framework, and JAMMIN’ before SCORE and what this means in the context of co-creation in business. But, how does this sound? It sounds marvellous; we hear a lot of musical excerpts from the new (digital) album of MRZ – an ambient improvisation trio. “To reward attention, […]
In the last years and month I saw it on LinkedIn and other social media, I hear it in conversations, I see it in job descriptions and many different places: Orchestration. But, what is it? And, what is an orchestrator? What do they do?Is everybody now a musician or music thinker?Is it important? And Why […]
At the age of 9, Anna Filochowska knew what she wanted to do: play with the Berlin Philharmonic Orchestra. And this was just the start. In our conversation, Anna shares insights from the core of an orchestra, facing the conductor and the audience at the same time and experiencing how everyone in the orchestra works […]
Welcome to the sound walk and to the 50th episode of The Power of Music Thinking podcast. I have had the pleasure of taking you inside the minds of some of the world’s most exciting people who are also music thinkers—professionals who, in some way or another, use music, musical principles, instruments, and techniques to […]
We don’t just hear; we engage with sounds. Our hearing is always on, and we can’t close our ears the way we close our eyes, yet we can ignore unimportant sounds. Making sense of sound is one of the most challenging jobs we ask our brains to do. But how does this work? Today, we […]