Music Thinking Workshop for communication experts

In May we did one-day music thinking workshop for a very energised team of about 22 communication experts in a great venue in the black forest of Germany.

We started the day with some Music In You exercise by letting the participants write down and cluster their favourite songs + artists. These songs are also put together in a Spotify Playlist.

After a short introduction to Music Thinking and the Music Thinking Framework, we continued with an individual Serendipity Lab exercise with the Jam Cards.

The findings from the results were first discussed in duos. Then as a next step, the discussion was brought further and iterated upon in quartets. Each quartet was based around one of the six cues of Music Thinking.

After the lunch break, we did a Paper Creativity Session to introduce the participants to the concept of leadership and followership. They practised the basics of creativity interaction: listen, guide and support.

We used A4 paper as an instrument to make the interaction inclusive. Did you ever play on an A4?

Eventually it was time to get back to the quartets and to REMIX all the gained knowledge. We closed the day with 1 minute performances by each quartet.

A lot of smiling faces and an energised team afterwards: What a great energetic Music Thinking workshop in a beautiful environment!

Find the right approach for bridging service design with branding, agile, service design and organisational change

We offer you a custom-made programme designed around your particular objectives. We will guide you through service design and the music thinking framework. We can advise you how to bridge silos in your organisation and combine service design with brandingagile and organisational change.

Contact us: We are happy hearing your specific question or need.

Limitation as the starting point for creativity

To see limitations as the starting point for creativity is a great skill to develop.

Every day we face limitations. And limitations are everywhere. We find mental or physical boundaries of circumstances we might have chosen or not. We depend on beliefs, on schedules, on language, on nature, on the weather, on others, on our helpers, colleagues or family.

But we also might experience limitations where others see possibilities. If we want it or not, boundaries help us to focus. To focus on the limited options that are left. So we take them as a starting point to make the best out of it to diverge from our boundaries, develop new ideas and live the mantra ‘less is more’.

The Limitations Card

The essence of the limitations card is how can we de-focus from our experienced horizons and be curious about what else there is. This means take limitations as a start for new choices and divergent thinking to develop new innovations.

The picture

The picture is a snapshot with my iPhone. One morning I came down to the living room and saw my Ukulele with a broken string. Besides the fact that I had to fix this, I was charmed by the nice picture.
Because the way the a-string was standing in the air with this lovely curve gave me a sense of not just fixing this problem but trying to use it as it is.
I played half an hour with only three strings and it struck me how easy and convenient it was. My playing was totally different than normal. More simple, like an exercise in focusing.

The quote

To Achieve Great Things, Two Things Are Needed;
A Plan, And Not Quite Enough Time.

I love this quote by Amercain composer and conductor Leonard Bernstein. This is not just about improvising but about focus. To start with a plan that gives you the focus on vision and guidance is essential. The limitation in time to speed up decision making and on the spot creation of choices is the starting point for creativity.

The sonic trigger

The limitations card does not have a musical sample. The Spotify link leads to the spoken words of Leonard Bernstein, a disclaimer before the performance of Brahms c-minor concerto.
This is a great example of leadership and followership together. In leading, in this case, the New York Philharmonic and in following, in this case, the ideas of Glenn Gould. So the ‘limitation’ of working together and taking a step back in leading and giving the partner the space to introduce his ideas and bringing this all together is great leader-followership.

Please take your time to listen to the introduction and also to the concerto, it is worth it.

The cues

On this card SCORE, AGILITY and PERSONALITY are interconnected. The SCORE is the plan, in this case, the original composition of Brahms. It is connected with the PERSONALITY of Bernstein and Gould, so interesting it is not one PERSONALITY but in this case two. In AGILITY you have to make decisions, sometimes on the spot. This means before you would REMIX, this would be the performance, AGILITY is making sense of PERSONALITY and SCORE.

Some inspirational links:

5 Hours of Glenn Gould Outtakes. Why? Listen and Find Out.
Leonard Bernstein Artful Learning

Music Thinking Jam Cards

 An inspirational card set for change makers, pattern recognisers, innovators, transformers and natural collaborators. The Jam Cards consist of 38 inspiration cards and six cue cards. All inspiration cards have a keyword, a visual and a sonic trigger, a trigger question, an inspirational quote, and six cues that connect with the Music Thinking Framework. You can use the cards from a strategic point of view, knowing what you want or need and a serendipity approach open to everything that will happen. ‘Music Thinking’ lets people work and play together in a new way with inspirations from the rich world of music.

Order the Music Thinking Jam Cards

You can order the jam cards via your local bookstore (worldwide) and have a nice chat with the people there and try the cards right away, or just buy them directly at BIS Publishers.

Yes, you can also find them at,, and