We are happy to listen to your specific objectives and goals, and we love to guide you through challenges in co-creativity, service design, branding, team building and organisational change.
Are you looking for a custom-made training, workshop or programme? Contact us for wicked problems, workshops, interim functions, speaking assignments and more.
We worked for companies such as Allianz, Bosch, Dutch Railways (NS), Sennheiser, SAP, Salesforce, and Vlisco, as well as governmental organisations like the European Union (Secretary General Klaus Welle and his cabinet).
Meet the Chief Evangelist of Music Thinking: Christof Zürn

Christof is specialised in accompanying individuals, teams and organisations to make the step from iteration to innovation to transformation.
He is a seasoned professional in multiple roles, including Creative Director, Design Thinking Coach, Service Designer, Facilitator, and Musician. Christof developed tools, training, and workshops to inspire people to think from different perspectives with the goal of understanding, innovating, and collaborating.
He is a joiner by trade, holds an MA in Musicology, Philosophy, and History of Arts from the Karlsruhe Institute of Technology, and is a lecturer at the University of Applied Sciences in Utrecht for the Creative Business programme.
He is the author of the Music Thinking Jam Cards (2018), The Power of Music Thinking book (2022) and the host of The Power of Music Thinking podcast.
At the end of the 1990s, he pioneered online music interaction while working for EuroArts. As Editor-in-Chief of the music platforms Klassikopen / Jazzopen, he developed the concept of online interviews and conducted his first interview at the Opera in Versailles with Daniel Barenboim during the Europaconcert of the Berlin Philharmonic.
He did interviews with Zubin Mehta, Anne-Sofie von Otter, Bryn Terfel, Gil Shaham, Jon Williams, Members of the Berlin Philharmonic, B.B. King, Charlie Mariano, Isaak Hayes, King Sunny Adé, Nils Landgren, Juan de Marcos González and others. He was also a producer-creative director for infotainment CD-ROMs about Great Conductors (German Multimedia Award in Gold), Mozart on Tour (Education Award Vienna), Joe Cocker and Les Misérables.
Christof is a member of the improvising collective Raum-Musik für Saxophone.
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Contact Music Thinking
Mail to backstage@musicthinking.com
Xenia Zürn

Xenia obtained her Bachelor and Master of Industrial Design at the Eindhoven University of Technology.
She is passionate about finding and structuring information and loves to guide people through information relevant to them. Therefore, she is interested in UX design, service design and design research.
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Contact Music Thinking
Music Thinking was established in December 2011 and is a brand of CREATIVE COMPANION B.V. registered in the Netherlands.