What is the connection between Marketing & Singing? One of the great myths of a modern career is that you have to choose just one path. My guest today, Jessica Wan, is living proof that you absolutely don’t. Her career has taken her from leading marketing teams at world-renowned organisations like Apple and the San […]
What is Sonic UX research? Could smart sound design actually make calling a hospital a less stressful experience? And what if the sound of a cello could be scientifically mapped to our emotions? These are just some questions we’ll be exploring today with our guest, Caitlyn Trevor. Caitlyn holds a PhD in Music Theory, a […]
Audio Postcard. And we’re back! After a reflective summer break, The Power of Music Thinking returns with a special episode that is both a journey for the senses and a look into the future. I’ve just returned from a trip to Japan, a place of profound contrasts, where ancient traditions coexist with futuristic cityscapes. Instead […]
Welcome to another episode of The Power of Music Thinking podcast. Our guest today is both an accomplished musician and a fascinating researcher. Dr. Sandra Garrido is a pianist and violinist who holds a PhD combining the worlds of music and psychology. Her work focuses on a question that touches all of us: how can […]
Our guest today is challenging the all-knowing AI oracle. Dr. Maya Ackerman, a world-renowned AI expert who has been at the forefront of generative AI since 2015. She holds a PhD in Computer Science, is a professor at Santa Clara University, and has authored over 60 research publications. As the co-founder and CEO of WaveAI, […]
This is a personal story about my first online interview at the end of the 1990s. It is a trip back in time with original sound snippets from the interview with famous conductor and pianist Daniel Barenboim in the Opéra Royale at Versailles. Find out how we did this technically and what questions the maestro […]
What can people and organisations learn from science and music? Why should we care? Are universal mechanisms valid all over the world to all human species? Or is everything an individual experience? How does regulating emotions work? Today, we talk with Hauke Egermann, Professor of Systematical Musicology at the University of Cologne. We speak about universal […]
A few episodes ago, I asked the question What is Orchestration? This was because I saw a lot of different orchestrators, nota bene, non-musical orchestrators with job titles like Design Orchestrator, Value Network Orchestrator, Data Orchestrator and Innovation Orchestrator, just to name a few. It is a long list that combines one field, like Design […]
Let’s talk about books today. What was the last book that inspired you? Was it a novel, a non-fiction book, a design book, a music book or a cookbook? In this episode, I share three books that inspired my sound way of thinking, experiencing the world with an open ear and what has led to […]
Welcome to a new year of The Power of Music Thinking. This is our first episode of the year, and today, we are diving deep into how sound can make a difference for brands. We speak with Willemijn van Hussen – a trained concert pianist, strategy consultant – co-founder and owner of Sonic Branding agency […]