Book – The Power of Music Thinking

The Power of Music Thinking book at BIS Publishers

The Power of Music Thinking by Christof Zürn, ISBN 97 890 6369 630 6

How insights from music can change your daily business

Discover how to orchestrate your talented team like a symphony, jam together like a rock band, or improvise like a jazz ensemble. Music Thinking is an innovative way to strengthen collaboration. The Power of Music Thinking is a creative invitation for people to get inspired, consider diverse perspectives, and work together meaningfully.

You can read and use the book from three perspectives:
1. Individual perspective: read as a leader, learn about leadership positions, and instruments.
2. Team perspective: how do you work together, learn that a quartet is not a quartet.
3. Brand perspective of your organisation: how does it all fit together, how do you iterate and change for good.

What is the central thought?

Jammin’, Empathy, Personality, Score, Agility, and Remix prompt teams to play various innovation instruments such as Branding, Design Thinking, Service Design, Agile Methodologies, Organizational Change, and Systemic Design.

  1. Music Thinking moves through four phases: Listen, Tune, Play, and Perform.
  2. You and your team navigate together within and among these phases using six interrelated cues.
  3. Depending on how you play your instruments and in what combination, for how long and how intensely, you will find different dynamics to address any challenge and create a masterwork of business solutions.

Look inside the beautifully designed book and read the first chapter for free

It is all black and white, so you can colour it with your experience and thinking.
As a matter of fact, it is a new, visually solid language to talk about your activities and organisation.
Download below.

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Praise for The Power of Music Thinking

We asked experts from Branding, Design Thinking, Service Design, Systemic Design and the Music Industry what they think about The Power of Music Thinking:

About the Book - The Power of Music Thinking “… a dense book with a unique visual language. Read it on your next flight or train journey and arrive with fresh ideas and powerful insights to supercharge your work, no matter the field.” PANOS PANAY CO-PRESIDENT AT RECORDING ACADEMY (grammy.com) AND CO-AUTHOR OF ‘TWO BEATS AHEAD’
Nicholas on The Power of Music Thinking “… extensive knowledge of music, creativity and management, his book, Music Thinking provides an inspirational guide for leaders and followers, to think and act differently.” NICHOLAS IND PROFESSOR AT KRISTIANIA UNIVERSITY COLLEGE AND THE AUTHOR OF ‘LIVING THE BRAND’ AND 15 MORE BOOKS
Jim about the Book “… solving problems from diverse perspectives is possible through direct and powerful analogies with music. Clear, structured, engaging – this book does not disappoint from the first page to the last.” JIM KALBACH CHIEF EVANGELIST AT MURAL AND AUTHOR OF MAPPING EXPERIENCES AND THE JOBS TO BE DONE PLAYBOOK
Michael from IDEO talking about The Power of Music Thinking “Using a fresh vocabulary of music thinking, business leaders can quickly apply Christof’s frameworks and exercises to their innovation initiatives …” R. MICHAEL HENDRIX PARTNER AND GLOBAL DESIGN DIRECTOR AT IDEO, ASSISTANT PROFESSOR AT BERKLEE AND CO-AUTHOR OF ‘TWO BEATS AHEAD’
Marc from Smaply says about the Book “Combining music genres and business dynamics is brilliant and practical. It inspires us to rethink different fields simultaneously … a practical, inspirational guide to a sound business.” MARC STICKDORN CEO OF SMAPLY AND CO-AUTHOR OF ‘THIS IS SERVICE DESIGN THINKING’ AND ‘THIS IS SERVICE DESIGN DOING’
Arne from Design Thinkers Academy about The Power of Music Thinking “… not only as an art form or metaphor but as a real transformative set of tools, skills and language. This is one of those moments I caught myself thinking, ‘damn, I wish I thought of that’.” ARNE VAN OOSTEROM FOUNDER OF DESIGN THINKERS GROUP AND DESIGN THINKERS ACADEMY AND HOST OF THE CREATIVE LEADERSHIP PODCAST
“… Music is so instinctive and irresistibly human, music thinking breathes new life into old models. Business will never sound the same.” NICK COATES GLOBAL CONSULTANCY DIRECTOR AT C SPACE AND CONTRIBUTOR TO ‘BRAND TOGETHER’ AND ‘CO-CREATING BRANDS’
“… it should be appreciated like a gift for all of us … Please don’t miss Music Thinking’s twin, the Music Thinking Jam Cards. Once you enjoy the book, you will appreciate the card deck in a new way.” WOLFGANG STARK PROFESSOR EM. FOR ORGANISATIONAL AND COMMUNITY PSYCHOLOGY, EDITOR AND CO-AUTHOR ‘IMPROVISATION UND ORGANISATION’

Order online now

or check with your local book store (they can order it too). If you need more than 5 books, I can offer a special price including a 30 minutes online introduction.

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  • ISBN 97 890 6369 630 6
  • 208 pages in black and white
  • Paperback with flaps
    including fold-out The Music Thinking Framework, an overview of dynamics in colour and endorsements from the music industry, design thinking, branding and organisational change experts.