Creativity Programme

Music Thinking can be used to help organisations, teams, and individuals to move via iteration to innovation and finally transformation. Besides workshops we offer you four programmes that incorporate trainings and workshops based around a selection of the Music Thinking cue with a suggestion of different instruments.

Each programme starts with one of the cues of the Music Thinking Framework – e.g. the creativity programme starts with JAMMIN’ – where the cues are focus points. The instruments (tools) we suggest to explore the objective, lie in between the cues. For each programme, we visualised a possible roadmap.


This approach, starting with the JAMMIN’ cue, gives answers to questions like “How can we be more creative as a business?” and “How can I be open to new ideas?”. This approach is best started by using instruments (tools) that open up the mind for creative thinking. Once this creative mindset is created, instruments can be used to explore different directions in order to generate new ideas and answer questions like “How can we consistently deliver and constantly surprise our customers?”.

What should my programme look like?

The visualisation we presented above is just a possibility, which means that there are many more examples of instruments and different combinations. We are happy to offer you a custom-made programme designed around your objectives to guide you through challenges in creativity, service design, and organisational change. Get in touch with us!